• Portfolio
    • Matt + Jamie's Invitation
    • Tri City Group Mortgage Fund Brochure
    • Vision Critical Projects
    • ZOOMIES
    • Rebrand: Gordon Neighbourhood House
    • Mother Goose Book
    • Rebrand: St.Geneve
    • Star Lumiére
    • Illustration
    • SCOPE 88.9
    • Boulder City Bombers
    • Species at Risk poster
    • Recipe Infographics
    • Customized Employment Brochure
    • T-shirt Design: Women in the Congo
  • Contact
  • Who? Me?
  • Résumé
  • Matt + Jamie's Invitation
    Jamie, a good friend of mine, approached me about designing her wedding invitations, and I was thrilled.

    As my first real crack at this type of project, I was eager to sink my teeth into a style that is almost pure esthetic.

    Jamie and Matt had the colours picked out, and I knew they liked the watercolour-esque look, it was just a matter of adapting it to a harvest palette.
    Art Direction, Crafts, Graphic Design
    2013
  • Tri City Group Mortgage Fund Brochure
    This is a refresh of a previous brochure made for the Tri City Mortage Fund. Included in this project are typography, photograph aquisition, and custom iconography.
    Advertising, Creative Direction, Graphic Design
    2013
  • Vision Critical Projects
    These are various projects I have completed for Vision Critical. The first is an infographic illustrating how Corporate Messaging works.

    The second is a banner ad to the Vision Critical Speed Campaign book, "The Quick and the Dead: A manifesto for change in consumer insight" by Ray Poynter.
    And lastly, the book that I designed or completed.
    Advertising, Art Direction, Illustration
    2012
  • ZOOMIES
    " Zoomies:

    When you dog runs around the house like crazy jumping on the couch, running up and down the stairs, and all over the house. It usually ends with them falling to the floor, panting like crazy and taking a nap."
    - Urban Dictionary

    Zoomies is the largest Dog Daycare facility in the heart of New Westminster. As a mid to high end market service, it was a top priority to engage the audience with a sophisticated, classic look.
    Creative Direction, Design, Illustration
    2011
  • Rebrand: Gordon Neighbourhood House
    Gordon Neighbourhood House is a volunteer-led, multi-service, non-profit, non-sectarian, non-government, and apolitical, community-based organization. It is governed by an all-volunteer Board of Management which is elected annually by the members of the house. Gordon Neighbourhood House is a member unit of The Association of Neighbourhood Houses of Greater Vancouver (ANH).

    When Paul Michael Taylor, Executive Director of GNH approached me about rebranding them, I jumped at the chance.
    Branding, Print Design, Typography
    2013
  • Mother Goose Book
    This project was a joy to work on. As you can see, the cover is an illustration of a goose, with typography. The Endpapers are a hand printed pattern that was appropriate for the mix of old and new, and the back has a simplified wing illustration.
    Crafts, Design, Illustration
    2011
  • Rebrand: St.Geneve
    St.Geneve approached me about rebranding them, and so my research began. Their customer profile is 70% female, 30% male and are 35-50 years old. To target them, I looked into the luxury life style and used French Art Nouveau to influence my direction. The first image is their current design.
    Advertising, Branding, Creative Direction
    2011
  • Star Lumiére
    Star Lumiere is a social networking site geared prominently towards people in the film industry. This includes actors, crew, vendors etc.
    Typography, User Interface Design, Web Design
    2012
  • Illustration
    Just an accumulation of illustration work I have done.
    Illustration, Packaging, Product Design
    2013
  • SCOPE 88.9
    SCOPE
    .1. The range of one's perceptions, thoughts, or actions.
    2. Breadth or opportunity to function.
    3. The area covered by a given activity or subject

    SCOPE 88.9 is a radio station aimed at promoting politics, technology, and global/public events for young adults. By using comedy, SCOPE intends to get individuals 15-30 to become more involved in their community and the World.
    Advertising, Graphic Design
    2011
  • Boulder City Bombers
    When the Boulder City Bombers approached me about branding them, I was so excited. Stylistically, roller derby is right up my alley and I hadn't even thought of it. The colour, grunge, and let's not forget the female form, were all there.

    The only criteria I had were that the colours be green, black and yellow and they didn't want it to be too risqué.
    The nature of roller derby logos made me call into question what a logo can be, and how complex can one be before it verges into other territory. In this project I explored a lesser taken path, and avoided the pin up style all together. I was inspired by hand-drawn cursive and industrialized type faces, creating both fonts myself.

    I was also inspired by Old-school American tattoos as they draw on the rough vintage I know would appeal to the target audience.
    Branding, Graphic Design, Typography
    2012
  • Species at Risk poster
    After going through the Government of Canada's website devoted to Species at Risk, I discovered that they are in dire need of streamlining. I've taken a large quantity of their pages and put it all on an easy to understand poster. For more information on any one of these species, you can contact the Government of Canada.
    Design
    2011
  • Recipe Infographics
    I love infographics. They are informative, simple, and very practical. Usually they are used to show quantities in annual reports, or where to go in the airport. Here I pushed the concept of what infographics can really do.

    It was important for me to be able to create something using symbolism that would make life easier for a child, or someone with English as a second language. In this example I created a simple recipe with as limited a vocabulary as possible.
    Art Direction, Digital Art, Information Architecture
    2012
  • Customized Employment Brochure
    This is a brochure I was asked to make for Semiahmoo House Society in White Rock. SHS specializes in working with disabled youth and in the Customized Employment program, they seek out work for able bodied participants.
    Print Design
    2012
  • T-shirt Design: Women in the Congo
    This was a t-shirt illustration I made to help fund raise for Women and Children in the Congo.
    Illustration, Photo Illustration
    2011
All works © Cassie Clay-Smith 2012.
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